StormerHost – Ian Adjeidu

StormerHost

Hosting That Zooms

BRAND REFRESH
BRAND DESIGN
ART DIRECTION

StormerHOST is a leading provider of reliable website hosting services, dedicated to supporting businesses in strengthening their brand presence. With a customer-first philosophy, they offer not only affordable hosting and domain services but also personalized support for every client.

During my time as their in-house designer, I was entrusted with the crucial task of refreshing and extending StormerHOST’s brand identity. The challenge was to modernize their branding while maintaining the integrity of their core values. I worked closely with the team to ensure the new identity captured the company’s mission and communicated it effectively across all platforms. The refreshed design was applied to a wide range of marketing materials, creating a consistent, visually compelling presence that reinforced their commitment to reliability and personalized service.

A Modern Look And Feel

As part of the refresh, I was directed to replace the old gradient in the logo with a flat blue hue for a more modern aesthetic. To further enhance brand consistency, I curated a new color palette and accompanying typography, developing a unified visual language that was seamlessly applied across all marketing platforms, from digital to print.

Putting It Together

The marketing department handled the copywriting, while my role was to visually convey the messaging in an engaging and appealing way. I used clean, minimal layouts and incorporated a dynamic, flowing stroke to symbolize internet speed. These strokes swirled around users, emphasizing StormerHOST’s reliability and ability to meet hosting demands with confidence.

Social Media

I employed clean yet dynamic layouts for social media designs, ensuring quick comprehension and easy readability. To maintain brand cohesion, I applied the new color palette and typography across all platforms, creating a unified visual experience. Each design used bold typography and the signature blue hue to reinforce brand identity, while visual hierarchy guided users to key messages. Working closely with the marketing team, I ensured the visuals complemented the copy, resulting in a cohesive, engaging social media presence that strengthened StormerHOST’s brand recognition and drove increased engagement.

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